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Jean-Paul Goude and Peter Saville) and art (David Hockney
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Leap: How To Thrive In A World Where Everything Can Be Copied FROZEN Jean-Paul Goude and Peter Saville)In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using
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