Friction: Passion Brands In The Age Of Disruption Ken Thompson The future is analogue

The future is analogue

Which frog can break its own bones to make armor

showing step by step how to create the healthiest

and floor plans provided by architectural and design studios of buildings currently under construction

this wonderful follow-up to the beloved classic overflows with love and wisdom

Friction: Passion Brands In The Age Of Disruption Ken Thompson The future is analogueEvery industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny